Sam is the founder of LiLi. His passion for kayaking, travelling and his desire to pass this knowledge and experience on to others is the drive behind LiLi.

Sam has many thousands of hours of coaching on all styles and grades of white water. He has experienced coaching and kayaking in the UK, Ireland, France, Austria, Switzerland, Italy, Portugal, Norway, Uganda, Zambia, USA, Canada and Thailand and has travelled to 28 other countries around the world exploring, travelling and surfing. He now lives coaching and kayaking at the highest level in some of the top destinations around the world - loving it and living it.

Canoe and Kayak, the UK's leading kayaking magazine featured an interview with Sam Ward, LiLi and his travels and adventures.. you can read the article here.